At the same time, you don’t want to just put out the same story as everyone else, so audiences have a reason to pay attention to your story. As the competition in the publishing space constantly increases, time is of the essence to push out high-quality video around the breaking story. Engaging social copy and content on multiple platforms, regular follow-ups and video, video and more video are all necessary to capture your audience’s diminishing attention. In 2018, a written article is only a small piece of a much larger picture. Long gone are the days where a simple article would suffice to cover a story. In its mission statement, the company prides itself on helping users "discover what's going on in the world.Every reporter knows the mad dash to push out content when news breaks. "In other words, Facebook's news section operates like a traditional newsroom, reflecting the biases of its workers and the institutional imperatives of the corporation," Gizmodo wrote.Īccording to Facebook, the highly visible trending module simply reflects "topics that have recently become popular on Facebook," based on factors like "engagement, timeliness, Pages you've liked and your location."Īs of March 2016, Facebook had an average of 1.09 billion daily active users. This account challenges the perception of Facebook's trending section as an objective, algorithm-powered pipeline for information. We were told that we should not be putting it on the trending tool." "It had to be cleared through several channels, even if it was being shared quite a bit. "When it was a story about the company, we were told not to touch it," Gizmodo quoted a source as saying. Sometimes, after a non-trending story was "injected" into the trending module, it eventually became the number one trending news topic on Facebook - a startling reminder of Facebook employees' power to shape public consciousness.įormer employees say they were instructed not to include news about Facebook into the trending section even when Facebook itself was trending, Gizmodo reported. These guidelines do not prohibit any news outlet from appearing in Trending Topics."īeyond red versus blue, curators were trained to "inject" select stories into the trending module even when they weren't trending, according to sources quoted by Gizmodo. Nor do they permit the prioritization of one viewpoint over another or one news outlet over another. These guidelines do not permit the suppression of political perspectives. There are rigorous guidelines in place for the review team to ensure consistency and neutrality. "Trending Topics shows you the popular topics and hashtags that are being talked about on Facebook. "Facebook is a platform for people and perspectives from across the political spectrum," a Facebook spokesperson told CBS News. However, Facebook says it does not suppress political views and has guidelines in place to keep the system from being improperly manipulated. Last week, Gizmodo reported that Facebook's trending news team is primarily run by 20- and 30-somethings who graduated from Ivy League and private East Coast schools. The omissions were the result of curators' personal news judgment, not any mandated policy from Facebook, the source told Gizmodo.
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